BRAND

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DIGITAL

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MARKETING

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PRODUCTION

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BRAND • DIGITAL • MARKETING • PRODUCTION •

Creativity
with a fresh perspective.

Brand identities, websites, strategies, and stories with a clear sense of who they’re for.

START A PROJECT

THE AGENCY / OUR TEAM

Every project starts with the story behind it.

We’re an independent creative agency in Newcastle, NSW. We take the time to understand what you do, why it matters and where you want to go. Then we turn what we learn into a story you can tell with confidence, a brand people recognise, messaging that relates, and a website that brings it all together.

BEHIND THE AGENCY
Smiling couple reviewing paperwork at a table beside an Apple laptop

Our Work

Good design creates visual appeal. Great design is built on a deep understanding of your brand.

EXPLORE OUR PORTFOLIO
Our Work
Glo Houś
BRAND, DIGITAL
Fashion & Beauty
Glo Houś
BRAND, DIGITAL
Fashion & Beauty

Fashion and beauty have always been close to our hearts at 123 Creative, so when Amiee came to us with Glo Houś, we were excited to create a brand and website you’d want to swoon over.

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BRAND, DIGITAL
Fashion & Beauty
Island Pacific
BRAND, DIGITAL, MARKETING
Retail Software
Island Pacific
BRAND, DIGITAL, MARKETING
Retail Software

Island Pacific’s story began on O‘ahu. We drew on those coastal roots to rebrand a global retail technology company. The rebrand of Island Pacific and website development makes Island Pacific’s image recognisable as a stand out brand in the retail software industry.

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BRAND, DIGITAL, MARKETING
Retail Software
Flourishing Lives
BRAND, DIGITAL, MARKETING, PRODUCTION
NDIS Services
Flourishing Lives
BRAND, DIGITAL, MARKETING, PRODUCTION
NDIS Services

123 Creative worked closely with the Flourishing Lives team to bring more of its genuine, unique, personality into the brand.

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BRAND, DIGITAL, MARKETING, PRODUCTION
NDIS Services
Newcastle Social Workers
BRAND, DIGITAL, MARKETING
NDIS Services
Newcastle Social Workers
BRAND, DIGITAL, MARKETING
NDIS Services

123 Creative evolved the original logo and carried the refreshed identity across the Newcastle Social Workers website, social media and print materials. Custom illustrations gave the brand a recognisable style and made complex NDIS topics feel more approachable.

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BRAND, DIGITAL, MARKETING
NDIS Services
Pier Ninety Seven
BRAND, DIGITAL, MARKETING, PRODUCTION
Hospitality
Pier Ninety Seven
BRAND, DIGITAL, MARKETING, PRODUCTION
Hospitality

When the Pier Ninety Seven team approached 123 Creative to develop their brand and digital presence, Meg was excited to help shape the next chapter for a venue that had been part of hers.

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BRAND, DIGITAL, MARKETING, PRODUCTION
Hospitality
Hoop Dreams
BRAND, DIGITAL, MARKETING, PRODUCTION
Hoop Dreams
BRAND, DIGITAL, MARKETING, PRODUCTION

Through a collaborative and insight-led process, 123 Creative developed a bold and culturally grounded brand identity that captured the essence of basketball culture and community.

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BRAND, DIGITAL, MARKETING, PRODUCTION
Two people in black shirts stand in front of a large red-and-white sign, with the woman kissing the man’s shoulder.

We look at things differently.

We bring strategy, design and storytelling together, from the first conversation to the smallest finishing detail.

Brand & Strategy →


A clear foundation for everything that follows.
Positioning / Identity / Guidelines

Web & Digital →


A digital home that makes your business feel like your business.
Web design / Squarespace / Development

Marketing & Campaigns →


Find the strategy that makes you stand out.
Social Media / Email / Editorial

Content & Production →


Show the people, moments and details behind your brand.
Photography / Video / Illustration

Woman wearing a black T-shirt with vertical “23 CREATINE” text in a modern gallery interior
Smiling man and woman collaborate at a table with a laptop and graphic design materials.
Woman sitting on the ground beside a concrete wall, reviewing printed design boards and papers.
Person reviewing printed marketing materials with colorful charts at an office desk, alongside a laptop, keyboard, calculator, and eyeglasses
Woman in a white “1983 Creative” T-shirt standing beside large pink and red metallic balloons.

Our Clients

Behind every strong brand, distinctive message, and impactful service offering is a trusted client relationship built on collaboration and a hands-on approach.

The people behind the projects.

The people you meet in the first conversation are the same people shaping your brand. We ask questions, get to know what you’re building and stay involved right down to the finishing details. AI helps us explore and refine ideas. The creative direction comes from your story and the perspective we bring to it.

Three coworkers smiling around a table with laptops and design documents in a creative studio.
MEET THE TEAM

“123 Creative, you’ve done so much more than create a rebrand. You’ve taken the time to understand who we are, where we’ve come from and where we’re heading. Through your creativity, you’ve brought our values, vision and aspirations to life in a way that feels authentic and unique to us.”

Tareka Whaleboat 
Managing Director, Koiop Connect